Forty acres. Four generations. One obsession.
Heritage
Roses,
Grown Slow.
Cut at first light while the dew still clings. Packed in volcanic-soil moisture. Delivered root-to-vase within twenty-four hours — to estate florists, boutique hotels, and homes that know the difference.
Four decades of
patient cultivation.
The First Rootstock
Margaret Calloway planted twelve David Austin rootstocks in the southwest corner of what was then a sheep paddock. The soil was volcanic loam from the 1980 eruption, acidic and mineral-rich. She kept notes in a leather field journal — pH readings, first-frost dates, petal counts. Those twelve plants became the mother stock for everything growing here today.
The Grafting Years
Margaret's daughter, Ruth, studied horticultural science at Oregon State and returned with techniques for bud grafting that tripled propagation success. The greenhouse went up in 1994 — cedar frame, glass panes, a wood stove in the corner. Sixty new varieties were introduced over the decade, each trialled for three seasons before earning a bed name.
Scale Without Compromise
Ruth's son Thomas expanded to forty acres and built a second climate-controlled greenhouse, switching to drip irrigation fed by the farm's own well. Wholesale accounts opened with hotel groups and florists across the Pacific Northwest. The "cut at dawn" protocol was formalized — every stem harvested between 4 and 7 AM when internal sugar is highest and petals are tightest.
Petal by Petal
Thomas and his daughter Clara run the farm today. One hundred and twenty named varieties. Forty acres. Every stem still cut by hand, still packed in volcanic-soil moisture wrap, still shipped within twenty-four hours. The field journal Margaret started in 1982 sits open in the cutting shed — three volumes now, the fourth half-full.
Ready to source direct from the field?
Wholesale pricing available for florists and venue buyers.
Named roses,
grown by name.
Every variety trialled for three seasons before earning a permanent bed. Click any card to read growing notes and place a wholesale inquiry.
Rosa 'Ausbord'
Gertrude Jekyll
Stem
55–70cm
Bloom
10–12cm
Season
May – October
Fragrance
Classic old rose, intense
Our most requested variety for estate weddings. Gertrude opens from a tight spiral into a full, deeply quartered bloom. Fragrance is the strongest of any rose we grow — a single stem will scent a room. Best cut when the outer petals just begin to release from the bud.
Add to order
Rosa 'Ausfirst'
Constance Spry
Stem
40–55cm
Bloom
12–14cm
Season
June – July
Fragrance
Myrrh, distinctive
The largest bloom we grow. Constance Spry produces cupped flowers of extraordinary size — a single stem commands any arrangement. The myrrh fragrance is unlike any other rose. One June flush only, so availability is strictly seasonal.
Add to order
Rosa 'Ausbernard'
Munstead Wood
Stem
45–60cm
Bloom
9–11cm
Season
May – November
Fragrance
Old rose, fruit, cedar
Darkest bloom in the cutting garden. Munstead Wood opens from near-black buds into deep velvety crimson cups, the petals thick and waxy. Extraordinary vase life — up to twelve days when conditioned properly. Hotel buyers specify this variety for winter lobby arrangements.
Add to order
Rosa 'Ausnyson'
Lady of Shalott
Stem
50–65cm
Bloom
8–10cm
Season
May – November
Fragrance
Tea rose, light spice
Our highest-volume variety for boutique hotel accounts. Lady of Shalott produces stems prolifically and tolerates mixed-light conditions beautifully. The chalice-shaped blooms open apricot-orange and fade to a warm salmon-pink, giving a single stem three days of different color.
Add to orderNot sure which varieties suit your event?
Our grower sample box ships twelve stems across six varieties — enough to photograph, arrange, and show your client before committing to a full order.
What florists say
when they open the box.
"I've sourced from Dutch auction floors, from Colombian farms, from every middleman in the Pacific Northwest. Nothing comes close to what arrives from Bloom. You can smell the difference before you open the box."
Margaux Delacroix
Lead Florist
Delacroix & Co. Floral, Seattle
"We refresh two hundred lobby arrangements every Monday. Before Bloom, that meant accepting whatever was available at the wholesaler. Now we specify varieties by name and they arrive exactly as described — every single week."
James Okafor
Director of Guest Experience
The Halcyon Hotel Group, Portland
"Monday mornings used to just be Monday mornings. Now there's a box on my doorstep, and my kitchen smells like a walled garden for the rest of the week. My daughter has started keeping the varietal cards."
Catherine Weiss
Home Subscriber
Lake Oswego, Oregon
The soil, the family,
the bud — now
yours to arrange.
By now you've seen the farm, read the varietal cards, and met four generations of growers. The wholesale portal is the natural next step — minimum order ten stems per variety, delivered Tuesday through Friday, nationwide.
Grower Sample Box
Twelve stems. Six varieties. Ships within three business days. We'll include varietal cards and grower notes.
Cut at dawn
Every stem, every day
24hr delivery
Root-to-vase nationwide
No middlemen
Direct from our field
Seasonal guarantee
Variety or full refund